The word is "PRICING". So, here we go!
rbs
I am going to throw a word out there and sit back and see what happens. Advice, opinions, and practices are all welcome. I know that every artist struggles with this, so a discussion could be very helpful.
The word is "PRICING". So, here we go! rbs
5 Comments
Pricing depends on the person that owns the work. I've read several articles, blogs, and books about how to price art and there is no "one" way to price. The best article I read about this subject was in an "Art Calender" the author and his wife are both artist and felt you should price work according to what the market is willing to pay. This will change from market to market and depending on the economy. One last thing to consider is how bad does the artist want to sale the work?
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Lisa
9/29/2010 11:28:05 pm
A painful topic, since I just did a show in a place where there was lower-priced folk-art, kitchy stuff, etc. I realize now that I should have gone lower on pricing, just because I personally like when my pieces go off to other homes! Some people may be more attached and can afford to price higher, but I get the blues when art comes back to me, even my favorite paintings. Once you're selling well you can raise prices...
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rbs
10/29/2010 09:28:20 pm
I know I said that I would step back... but to address Randy's comment, a change from "market to market" I believe, is a bad move. I think that buyers might be terribly upset if they saw that an artist's work was being sold at a lower price in another place. As an artist, I think that it is important to be consistent in pricing. This creates difficulty when first starting out because of low demand and the fact that no one "knows" the artist nor his work. Keeping prices low can be painful, especially considering the fact that most galleries will take 50% of any sale. A balance must be found, yes, that is fair to both the artist and the buyer. When an artist grows in stature, he may begin to raise the price of his work in all markets. It is hard to remember but one can raise prices but should not lower them, I think. Starting out, the decision is the artist's, yes, but one can't go too high too fast. The artist can price himself right out of any given "market". Also, a thought to consider is "Wholesale vs. Retail". Is it ok (without undercutting a gallery) to sell work at a lower price to certain people only? Say, friends? What do you guys think?
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Lisa
2/3/2011 02:30:19 am
Yah, consistent pricing is important, even when a friend wants to buy something they've seen at a show, I kick back the commission to the gallery and when enough time has gone by and someone sees a piece at a later date, I charge what it was priced... My photo website prices are the same as the ones in the stores. Makes it easy all around. Yes, starting low is good but too low is also a sign of not respecting your work enough; a fine line!
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